Corporate Outlook 2014: Cracking The Gen Y And Z Mystery

With Asia’s growing importance on the world stage as a robust financial hub, the banking and finance industry has become more dynamic, better connected and technologically-enabled than ever before.

Finding the sweet spot that balances the needs and wants of different generations prove to be a challenge.

Lee Ching Wei, co-founder and group CEO of iMoney, Southeast Asia’s leading financial comparison website, will be joining the MPI Corporate Outlook 2014 line up to reveal his discovery in reaching out to Gen Y and Z when it comes to financial products.

The Corporate Outlook 2014 seminar to be held on February 20, 2014 is organised by Malaysia Property Inc and is focused on shedding some light on navigating challenges and cross-border investment opportunities to “C” level executives (CEOs, COOs, CFOs and CIOs) and “D” level executives (Executive Directors and Managing Directors).

Lee joins the ranks of other notable speakers which include Datuk Shahril Ridza Ridzuan, CEO of Employees Provident Fund (EPF), Jenny Xu, Deputy CEO of Bank of China, Malaysia, and Dr Yeah Kim Leng, Group Chief Economist, RAM, and will be speaking on the topic of marketing financial products to Gen Ys and Gen Zs.