ASB Celebrates 35 Years Of Building And Sustaining Wealth For Malaysians

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Time flies as Amanah Saham Bumiputera (ASB), the largest unit trust fund by Amanah Saham Nasional Berhad (ASNB), launched on 2 January 1990, by Tun Dr. Mahathir Mohamad, celebrates its 35th anniversary this year.

Building wealth for Malaysians for 35 years

Since its launch, ASB has become the main investment choice for Malaysians, particularly Bumiputera, in planning and managing their finances. To date, ASB has 11.1 million unitholders, representing 85% of the 13 million unitholders across all unit trust funds managed by ASNB. Moreover, ASB also offers the opportunity to build wealth through stable returns.

Alif, for example, is 35 years old and has investments in ASB. He is a Project Manager at a construction and engineering company based in Kuala Lumpur. He is married and has been blessed with three children, aged 10, 8, and 3. Alif is at the peak of his personal life – holding a good and stable position, owning a comfortable home and having a vehicle for his family. By the age of 35, just like ASB, many individuals like Alif typically have established a stable family life. Their ability to make wise financial decisions is crucial.

In addition, individuals aged 35 like Alif tend to plan their finances more comprehensively which includes emergency funds, children’s education, property investments, and retirement preparation. At this age, the investment chosen must also be able to preserve wealth while managing financial risks effectively.

A safe and trusted investment choice for many

ASB has played a vital role in enhancing the economic well-being of Malaysians, especially the Bumiputera. With the goal of providing safe and profitable investment opportunities, ASB has successfully helped millions of Malaysians increase their income and plan for the future.

Investments in ASB also play a crucial role in empowering the Bumiputera community to become more competitive and contribute to the nation’s economic stability. Through the accumulated funds, PNB is able to invest in major national companies such as Maybank and the Sime Darby Group, which in turn provide profitable returns to unitholders and support the development of strategic sectors. Through ASB’s investment in leading national companies, it indirectly contributes to job creation, strengthening business capacity, and enhancing the country’s competitiveness. Therefore, ASB not only benefits individuals but also contributes to the development of a more inclusive and balanced national economy.

Uplifting the financial lives of Malaysians across generations

Does this resonate with you? Seize the investment opportunities in ASB to build a strong financial foundation for a more stable, prosperous and secure life while also contributing to the future development of the nation.

Meanwhile, as an effort to encourage unitholders to retain their investments for future benefits, ASNB has launched two campaigns: “#SimpanJe & Tambah” and “#SimpanJe & Menang,” which runs from 1 January to 31 March 2025. The campaigns aim to reward unitholders who keep and increase their savings during the first quarter of the year.

For example, in the “#SimpanJe & Tambah” campaign, unitholders with a minimum holding balance of RM10,000 who make additional investments up to RM3,000 will receive additional units up to 1.5% per annum. Meanwhile, unitholders participating in the “#SimpanJe & Menang” will have the chance to win exciting prizes such as the Umrah package, a trip to Europe, smartphones, or e-wallet vouchers.

Celebrate ASB’s 35th anniversary by making wise financial decisions to uplift your finances.