MATTA Fair Huge Attendance Shows Malaysians Still Want to Travel

Malaysians still have the travel bug as thousands headed to the Malaysia International Trade and Exhibition Centre (MITEC) to attend the Malaysian Association of Tour and Travel Agents (MATTA) much-anticipated 53rd MATTA Fair.

The fair, which ran from the 1st to the 3rd of September, had an impressive lineup of 1,367 exhibition booths that spanned across 8 halls and covered 37,000 square meters of space.

307 participants including hotels, theme parks and airlines

With 307 participating organisations that include 199 travel and tour agencies, 12 National Tourism Organisations, 7 State Tourism Offices, 44 hotels and resorts, 8 theme parks, 3 airlines, and 34 other travel-related exhibitors, visitors were treated to a diverse showcase of travel and tourism offerings and promotions.

Key partners and sponsors such as RHB Bank (Exclusive Platinum Sponsor) and Malaysia Aviation Group (Official Airline Partner) were on hand to give attendees exclusive offers such as an RM300 Shopee e-voucher when you spend with RHB debit/credit cards and up to 35% off on flight tickets from Malaysia Airlines.

This year’s event saw MATTA holding a Tourism Career & Education Fair for students who are interested in the industry of tourism.

The fair was located at Hall 9, Level 3, and brought together industry professionals, educators, and aspiring students in the field of tourism to share knowledge, insights and opportunities within the tourism sector.

While an official number has not been released yet, it’s safe to assume that the number of people attending the event will easily match the 52nd MATTA Fair back in March 2023, which saw an all-time high attendance of over 180,000 visitors and a total sales of more than RM300 million.

Did you miss out on travelling offers during the MATTA Fair? Don’t worry, you can still enjoy a piece of Japan right here in Malaysia with our guide!